This year’s conference – the third annual – will couple practical information you can use immediately with the opportunity to forge a vision for the future.

Julie Fox from Travel Wisconsin and Michael Hernandez from Explore Minnesota will keynote the event, describing new resources and examining how the river can unite, rather than divide us. Sabrina Stoker from the Cache la Poudre River National Heritage Area (Colorado) will share her experiences in using NHA designation to promote this Colorado region. Rosemary Mansfield, from the St. Croix Valley Regional Tourism Alliance will provide information about regional marketing and discuss the benefits and challenges of joint marketing with Sabrina. Melanie Kleiss, NWW’s new Co-Chair, will give an update on NWW and progress toward NHA designation.